The video project that I’ve been hinting around about for a few weeks now went live this morning. We are all very excited to see how a new approach to video promotion helps move the needle for this software company. The software is called Private Eye, and it hides content on users’ screens to prevent snooping and insider information leaks.
Our strategy was to “show” how the software works in real life contexts so users can identify “getting caught” with their screens showing to the wrong people. We felt that a lighthearted approach would help build community and generate positive emotion toward the software.
Without further ado, here are the videos:
March Madness:
Coffee Shop Information Leakage:
Royal Wedding:
Snooping at Work:
For a frame of reference, this is a sample of the videos that the company had been publishing about the software:
